KAPVEXA
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For Advertisers

Stop paying for traffic. Start paying for what it actually did.

A performance programme should mean exactly that — performance. Every payout on Kapvexa is tied to a conversion your own backend confirmed, reviewed before it's paid.

THE OLD WAY
  • Pay for clicks or impressions before knowing if any of it converted
  • Trust publisher-reported numbers with no independent check
  • Reconcile invoices by hand at the end of the month
  • Find out about fraud or duplicate leads after you've already paid
ON KAPVEXA
  • Pay only when a sale, lead, or install actually happens
  • Conversions confirmed server-to-server from your own backend
  • Approve or reject each conversion before it's paid, not after
  • Screening rules catch duplicates and mismatched traffic up front

How a programme actually launches.

1

Set your model and terms

Choose CPS, CPL, CPI, or a hybrid. Define exactly what counts as a conversion and what disqualifies one.

2

Launch to vetted publishers

Your campaign goes live to publishers matched by vertical and GEO, with your terms visible up front.

3

Review conversions as they come in

Each one shows up with the data behind it — approve, reject, or flag it, all before payout.

4

Pay on your schedule

Only approved conversions are paid, on a fixed cycle you set — no surprise invoices.

Pick the model that matches your funnel.

CPS ties spend directly to revenue. CPL pays for qualified interest before the sale happens. CPI pays for installs, usually alongside a retention bonus. Most programmes end up running more than one.

Read the full payout model guide →

Quality control isn't an afterthought.

Every conversion is checked against your campaign's rules and basic fraud signals before it reaches your approval queue — duplicate submissions, mismatched GEOs, and traffic that doesn't fit your terms are flagged, not silently paid. You still make the final call on every conversion; the platform just makes sure you're only reviewing the ones worth your time.

What you'll need to launch.

Less than most advertisers expect going in.

REQUIREDA way to confirm a conversion — ideally backend access for S2S postback, though a pixel works for a fast start.
REQUIREDA defined payout model and rate: CPS, CPL, CPI, or a hybrid of them.
OPTIONALCreative assets like banners or a landing page — publishers can also build their own around your offer.
OPTIONALAPI access, if you want campaign and conversion data inside your own systems from day one.

What "pay for results" means in practice.

A simplified illustration of the mechanics — your own margin and conversion rate set your real numbers.

SET YOUR RATE

A $50-margin product might carry a $15 CPS rate — publishers know exactly what they earn per sale before sending traffic.

ONLY PAY ON APPROVAL

Traffic that never converts costs nothing. The $15 only leaves your account once a real, verified sale is approved.

MARGIN STAYS PREDICTABLE

Every approved sale nets $35 before ad spend — a number that doesn't move even as volume scales up or down.

FAQ
Is there a minimum budget to launch?

There's no fixed minimum — programmes are scoped around your payout terms and expected volume. Get in touch and we'll size it with you.

How are publishers vetted?

Publishers join with visibility into traffic sources and history, and campaign-level rules control who can run your offer at all.

What if a publisher's traffic underperforms?

Since payout only happens on confirmed conversions, underperforming traffic simply doesn't get paid — there's no sunk cost from traffic that didn't convert.

Can I run more than one payout model in the same programme?

Yes — hybrid structures, like a small CPL followed by a CPS on the eventual sale, are common and fully supported.

Can I cap spend or pause a campaign?

Yes — campaigns can be paused or capped at any time from the dashboard, and publishers see the updated status immediately.

How do I know publishers are sending real traffic?

Every conversion is checked against your campaign's rules and basic fraud signals before it reaches your approval queue, and you still make the final call on every individual conversion.

Launch a programme that only pays for results.

Tell us your model and vertical — we'll scope it with you directly.

Join as an Advertiser