Network

Built for the verticals that move fast, wherever your audience is.

Q: Do you support verticals not listed here?

The listed verticals are where the network runs deepest, but campaigns outside that list are evaluated case by case.

Different verticals convert differently, and Kapvexa is built to run them side by side rather than force one payout model on all of them. Here's what running each one actually looks like.

Verticals

iGaming Real-money and social casino, sportsbook, and poker offers. High payout values, strict age and GEO eligibility rules per market. CPL / CPS TYPICAL

BFSI Banking, insurance, loans, and trading platforms. Long consideration windows and compliance-heavy funnels — lead quality controls matter more here than volume. CPL TYPICAL

E-Commerce Retail, fashion, and consumer goods with single-session purchase paths. Straightforward attribution, comparison and deal-site publishers do well here. CPS TYPICAL

Travel Flights, hotels, and booking platforms. Seasonal and GEO-driven demand, with a mix of lead capture and completed-booking campaigns. CPS / CPL MIX

FMCG Fast-moving consumer goods, sampling, and subscription-box style offers. Lower individual payouts, higher volume expectations. CPS TYPICAL

SaaS & Hosting Software trials, hosting plans, and B2B tools. Free-trial-to-paid funnels reward publishers who send genuinely interested traffic, not just clicks. CPL / CPS HYBRID

Automobile Test-drive bookings, dealership leads, and insurance quotes. High per-lead value, tight qualification criteria. CPL TYPICAL

Lifestyle Beauty, fitness, wellness, and app-based lifestyle products. Strong fit for content publishers and app-install campaigns alike. CPI / CPS MIX

Where campaigns run.

Local rules — currency, timezone, eligibility, compliance — are handled per campaign, not bolted on afterward.

Region	Strongest verticals	Notes
Europe	E-commerce, iGaming, SaaS	GDPR-aware tracking, multi-currency payouts
MENA	BFSI, e-commerce, automobile	Region-specific compliance and eligibility rules
APAC	iGaming, lifestyle, e-commerce	High mobile-first traffic share
LATAM	FMCG, e-commerce, BFSI	Fast-growing volume, price-sensitive funnels
North America	SaaS, BFSI, automobile	Highest average lead values, strict lead-scrubbing
Africa	FMCG, lifestyle, e-commerce	Emerging volume, mobile-money payout support
CIS	iGaming, e-commerce	Local-language creative and offer terms

One dashboard, every vertical and market.

Running iGaming in APAC and SaaS in North America doesn't mean two separate setups. Tracking, reporting, and payout schedules work the same way across every vertical and GEO — publishers see all of it in one dashboard, and advertisers don't need a different integration for every market they launch in.

Launching into a new market, step by step.

What it actually looks like to take a campaign that's running in one GEO and open it in another.

STEP 1Set the local terms — payout rate, currency, and any eligibility rules specific to that market, under the same campaign you're already running elsewhere.

STEP 2The campaign becomes visible to publishers active in that GEO and vertical, with the local terms shown up front.

STEP 3Tracking and payout schedule work exactly as they do in every other market — no separate integration required.

STEP 4Performance shows up in the same dashboard, broken out by GEO, so you can compare markets side by side from day one.

Compliance isn't bolted on afterward.

PER-CAMPAIGN TERMS

Age eligibility, regional regulatory requirements, and disclosure rules are set at the campaign level for each market it runs in — not assumed to be the same everywhere.

VISIBLE TO PUBLISHERS

Publishers see a campaign's local terms before they send traffic, not after — so eligibility issues get caught before they become a rejected conversion.

FAQ

Can I run the same offer across multiple GEOs?

Yes. Payout rates and eligibility rules can be set per GEO under the same campaign, so you're not managing a separate campaign for every market.

How are compliance and local rules handled?

Each campaign sets its own eligibility and compliance terms up front — age restrictions, regional regulatory requirements, and disclosure rules where applicable — and publishers see those terms before they send traffic.

Do you support verticals not listed here?

The verticals above are where the network runs deepest, but campaigns outside that list are evaluated case by case — reach out and we'll tell you directly whether it's a fit.

How long does it take to open a campaign in a new market?

Since tracking and payout infrastructure are already shared across markets, opening a new GEO on an existing campaign is mostly a matter of setting local terms — it doesn't require a new integration.

Can publishers in one GEO run campaigns targeting another?

Yes, where the campaign's terms allow it — some offers are GEO-locked to where the advertiser operates, and others are open to traffic sent from anywhere, as long as the resulting conversion is in the eligible market.